I would say keep the design somewhat simple. Focus around a viewing area for the games/movies and a bar/rec area. Don't compromise the viewing experience and keep an eye on things like seating, lighting, etc...
You can really add to the aesthetic experience pretty easily, with all the modern arcade "1 Up" style systems out there. I would definitely have an area that has an actual bar in it, with a TV that resembles a commercial bar. But I would ultimately focus on a great viewing experience for people who want to watch the games.
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