Social media is no different than being hooked on a video game. Unless you're using it to drive traffic to your business, its largely a wasteful outlet that activates dopamine pathways with no tangible rewards of any kind.
I look at my parents browsing Facebook, scrolling to the next cat video, and the next one, and it looks no different than I did as a teenager being wholly consumed by a first person shooter while being taken out of the real life environment around me for hours at a time.
So much time is spent on building accounts and your online following and yet somebody at one of those companies could essentially wipe your entire life in an instant and for some they would lose their entire identity.
SM only serves to keep people busy without actually getting anywhere. A zombifying plague of sorts.
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