Don't do it if you have any thoughts that it may be profitable.
Northendzone has a pretty good formula. Selling can be a real pain, even on this site you can get mucked around by buyers.
My seats are in the Press Level. The food vouchers they come with used to be a great sale incentive, but with most sales being electronic these days (no more Kijiji) you can't even advertise them. Then there is also the stigma of the PL or 'nose bleeds'. 2nd level are certainly more attractive to most.
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