[Cole436]

The NHL unveiled Monday a new logo and microsite for the Stanley Cup, one that embodies the Stanley Cup Playoffs and NHL championship.

"We're ready for the next era," said Greg Mueller, NHL senior design director, creative services. "Not a new era, the next one."

Mueller, along with Paul Conway, group VP, NHL creative, and Louis Gentile, NHL senior digital designer, under the direction of NHL Chief Brand Officer Brian Jennings, spent more than two years coming up with the new logo system, navigating several twists, detours and obstacles brought on by the coronavirus pandemic. The NHL Creative team collaborated with outside agency Fandbrandz, to spearhead the extensive redesign process.

https://www.nhl.com/news/new-stanley...ed/c-331524662



Big fan of the redesign. Looks classy and so clean.