Never done it but I think they are looking for people that are going to make for compelling TV. Don't go over the top, but definately "play the part". If you've seen the show try to think of how people behave on the program - that's what they are looking for so emulate that. I imagine (but do not know by any means) that its less about how you play the game and more about how you behave.
Good luck!
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