Tiger led the way by being so much better than the rest, while now a days the equipment and skill development has brought the best 15-20 golfers so close together that we're not likely to see that astronomical star again.
So now they need those stars to have huge personalities, large online following, tension etc. They've been loving the Bryson vs Koepka stuff. It wouldn't surprise me at all if there's some behind the scenes talk from PGA that fuels those interactions a bit.
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