And I don't find him that media savvy either. Like someone else said, he's a force of a golfer and has a natural engaging and funny personality. That combination was always going to lead to great marketing and money making ability.
I find his execution of taking advantage of what he has clunky and not that impressive, personally. I mean he's a guy that loudly announced his jump into social media years after many stars were already on it, sounding like he was the first smart golfer to understand that you can interact with fans this way, lol.
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