Hmm....I dunno. If this was possible wouldn't it have already happened? If there was an affordable way to make orange juice without using oranges, wouldn't someone already be doing it? All sorts of companies are trying, and the best we get is Sunny Delight. Even that has some juice in it.
Sounds like an artificial juice company trying to hype up their products. The research into what the human palate responds to sounds like marketing to me.
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