Always thought the Athletic will only be as good as the people who write for them.
People who write for them are currently good, but how many are going to stick around?
Also, only way they could get big name reporters to work for them is by offering them equity. Which I assume is good right now as many of them would have gotten paid, but how long will they stick around?
Subscription based reporting is a good business, but not when its tied back into corporate media.
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