Quote:
Originally Posted by Jay Random
In other words, by doing everything humanly possible to promote the hell out of the World Juniors, they managed to get people to watch it… in the one country where people are already crazy about hockey.
It's not like they sold Canadians on this wonderful new sport that none of them had ever heard of.
Your case would be stronger without bringing in that as an example.
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Okay, I'd concede that.
But my point was that exposure is still important. There is a long track record of its value. Its not the 'be all and end all' but its still important.
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