Honestly the guy sitting next to me walked into the movie during previews with his cellphone light on to read the seat numbers (they're lit). Then him and the guy behind me were over enthusiastically cheering the big reveals.
I guess that's what I get for saying I haven't really had that problem before. I don't think it does anything for the experience at all. I don't mind people chuckling at laugh lines, but you don't need to shout that you understood every reference to the entire theater.
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