[CaptainCrunch]

A few years back I was at the Horsemen Beers with Huff annual event that we had set up (I give credit to the Stamps they really are or were good with interacting with the fans until Covid hit).



I was talking to one of the guys in charge of the ticket sales strategy who's name escapes me.



I basically told him that the presentation for the games isn't great nor is the way that they engage the younger generation.


For the most part the upper corners are empty. Nobody buys them. Give the tickets away to schools and amateur sports programs. Get those young fans engaged cheaply as they will spend money on concessions, maybe learn to love the game and become ticket buyers later.


In terms of presentations, there's very little energy pre and post and during the games. They should send people out to watch US College ball games. Make it an event, really make it more tailgate friendly, have tail gate events. Concerts by local bands that are free whatever. Create a cult following. Look at the entrances for college games have that. Replicate the fan involvement from colleges. Bands in the crowd, whatever. And after the game really go to town on after shows or whatever. Make it an event not a game, boost the energy to a thousand. Swee Caroline is not enough.


In terms of CBC vs TSN. I doubt that CBC would compete with the money that TSN spends on the games. Remember CBC coverage was really actually cheap and bad, they squeezed every penny.



We've looked at a CFL video game but economically it makes little sense, the cost of development vs the number of people that would buy it makes no sense, and I'm not sure that if a fan had a choice of buying a CFL game for 60 bucks or Madden for 60 bucks that he would ever ever buy Russ Jackson football.