NFL set out its “home” countries that teams could create marketing and advertising plans to, and, play games at some point in the next decade.
Teams had to bid for the rights. Seattle and the Vikings unsurprisingly (Buffalo and Detroit also have Canada as a home country because they are with 75 miles of the border) bid as Canada as their home country.
Lot of teams want to try and leverage Mexico, and only Kroenke is dipping his toe in Chinese (and Aussie) waters.
Brazil and the Dolphins? Spain and the Bears? No team going to test the Japanese market?
https://www.nfl.com/news/nfl-awards-...ight-countries