Sliver, do you use reviews to decide where you'll spend your personal money? Do you assume a one-star review means the business is not worth patronizing? If not, why do you assume other people do indeed treat a one-star (or three-star) review as a mark of shame?
Not one person in this thread has said they reject a business based on a single, or even multiple reviews with less than 5 stars. Not one. Yet you continually claim it's a mark of shame like getting branded a witch in 17th century Salem, forever to be shunned. On what facts do you base this assumption? Not personal feelings - facts.
I can agree that ratings systems are flawed, but the hyperbole that giving a poor review online is going to kill a business is ridiculous. Nobody uses reviews like that. You might as well be ranting about flying saucers stealing the cows off your ranch.
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Better educated sadness than oblivious joy.
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