Quote:
Originally Posted by calgarywinning
Yes, it's hard to follow. When you start a new business and you get 10 reviews you are 100 percent accurate. When you get into hundreds of reviews, each single review is treated substantially different. You would expect 1 single 1 star review and one single 5 star review to equal 2.5. Thereby equalizing each review.
How the algorithm works is that 1 single 1 star requires 10 single five stars to negate. Other posters are already extrapolating into search results, etc. but the google rating system exists on it's own. This rating system is now a major indicator of who shows up where. Not SEO. etc.
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You are still losing me on this math. If it was just a pure average, then yeah if you have a current 3 star rating, you'd expect a 5 star and 1 star to cancel each other out. But if you're trying to maintain say a 4.7 rating, then it would take 13 fives stars to cancel out a one star. Keeping a 4.9 would need about 40 five star reviews to cancel out a one star. That's not an evil plot, that's just how averages work.