Quote:
Originally Posted by Incogneto
As someone who is in marketing, I can tell you that radio ads are not made to sell. They are made to brand. They are made for you to remember the name of the company so when you NEED someone, their name is top of mind.
Pete the Plumber did an amazing job of this for year.
|
Annoying ads that are thought to be funny/witty/cool don't do this though. As mentioned earlier, I literally turn off the radio when I hear the beginning of certain commercials - so I have zero idea what they are for anymore and therefor have zero brand recognition.
The instant someone begins to tell me their name in an ad, its switched away from or off entirely...so Colin Gin-whatever, I'm never shopping at whatever place you work at.
But if I do happen to sadly know what the ad is for, I will still switch away but also note never to shop there - which is a negative branding. (see Auto Value)