Quote:
Originally Posted by nfotiu
It depends a lot on the type of business we are talking about. I don't think any business is probably perfect nor expect them to be. If I'm about to make a big investment, say hiring a general contractor to build a screened in porch, I have to take a big risk in putting $50k+ into it and would like to hear all their customers good and bad stories, and how the contractor dealt with them, because I'm sure it's not going to go smoothly every time, no matter how good he is.
When researching companies, I don't look for 5 star or nothing. 4.5 and aboves seems like it usually going to be a good experience. In industries I know well, I can't think of any business irreparably harmed by one or two bad reviews, but I can think of a few torpedoed because their owner lashed out at customers reviews and accused the customers of not knowing what a good product is. It seems every time that happens, the owner's product didn't really ever have the reputation of being as good as they thought it was.
It doesn't really seem like there's material damage to a business from a bad review if they have 50+ positive reviews, and a bad review with a thoughtful response from the business is usually more positive than negative to a business. So what is the actual damage, just hurt feelings and embarrassment?
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Imagine you get along with your significant other 9/10 but when she disagrees with you 1/10 she forgets about the 9 times out of 10 you got along with her. Lol. This is how google works.
However, if you want to counteract her monopoly and make sure she still hangs out with you, you can "bid" for her attention spending thousands on adwords.