Quote:
Originally Posted by mikephoen
All reviews (good or bad) should drop off the rating after some period of time. Maybe 3 years or so for most businesses and probably 1 year for restaurants.
Who cares if a place was clean and had great service a decade ago or if it had a crappy manager a decade ago. Neither is relevant to it's current level of service. Restaurants in particular change chefs, managers and wait staff quite often and that can have a huge effect on the quality.
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For me that would go a really long way to changing the review system for the better. Shed all reviews - good and bad - after a period of time. It's also good because I hear when people are saying, 'listen to the criticism and improve.' It would be nice if you listened to the criticism, improved, and then the review could be modified to reflect the problem has been addressed and a low rating is no longer applicable.
A guy who kills a family of four drunk driving gets to move on at some point and his punishment is over. My one-star punishment for a staff member telling a guy to come pick something up that was gone by the time the customer came to get it is broadcasted daily to anybody googling my business seven years later with no end in sight. The day after the review I made a rule where you have to visually check the item instead of assuming it's in stock and set it in a holding area marked with the customer's name. The problem was addressed, but the punishment is ongoing. Please, Google, let us shed the review. The punishment does not fit the crime.