Quote:
Originally Posted by Heavy Jack
That’s the argument though… big business and chains don’t have to worry about negative reviews because regardless of experience people still go to them just because of the shear amount of those businesses being the obvious or convenient option for most consumers. Does McDonald’s take off in the 50’s/60’s like it did if the internet and negative reviews are all over them? A negative review for a small business can be crippling where as all those businesses you mentioned usually sport 2’s and 3’s yet to continue to grow with no end in sight. It’s as uneven of a playing field for the small guys as it’s ever been and if you don’t see that I don’t know what to tell ya.
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And they also have defenses small businesses don't. Advertising budgets. Promotions. Better locations. Name recognition. Corporate support. Pseudo-monopolies in certain areas. Cost advantages due to scale.
Small businesses are much more defenseless and therefore disproportionately affected by negative reviews.