Quote:
Originally Posted by Swift
As someone pointed out earlier, it's the chains that have the worst Google ratings anyway. Take a look at pizza hut, Domino's, Papa John's for pizza, or KFC, McDonald's, DQ, etc. All rated in the 2s and 3s, so if anybody's winning in the ratings game it's not the big guys.
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That’s the argument though… big business and chains don’t have to worry about negative reviews because regardless of experience people still go to them just because of the shear amount of those businesses being the obvious or convenient option for most consumers. Does McDonald’s take off in the 50’s/60’s like it did if the internet and negative reviews are all over them? A negative review for a small business can be crippling where as all those businesses you mentioned usually sport 2’s and 3’s yet continue to grow with no end in sight. It’s as uneven of a playing field for the small guys as it’s ever been and if you don’t see that I don’t know what to tell ya.