Its been said already, but I think it deserves repeating. Expecting every review to be a 5 devalues the system completely. Having some variable in there with included comments with context that people can investigate and decide for themselves makes the system much better, not worse.
I dont look at a 3/5 as a negative review. I take that as a "good but there is room for improvement". Nothing wrong with that at all and if that is viewed as an "attack", then the business owner needs to look at him/herself in the mirror.
Maybe google should make it mandatory to leave an actual comment with some automated moderation rather than allowing people to just drop 1's or 5's without context.
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