I can empathize with the small business owner. The businesses I feel the most empathy for are new businesses. If they get poor reviews out of the gate, do the owners get the runway to adapt and become better or do they go out of business?
Like Sliver has mentioned, google reviews don’t expire. In most jobs, the employee may have a few superiors who remark on their performance. Small businesses have hundreds of customers who think they are the boss during their dealings with the business owner. Personally, I wouldn’t think it was fair if my boss kept an average rating of my performance over the years. Hey, you were a 2 star ten years ago but you’ve been 5 star the last couple of years. However, because of the poor reviews from a decade ago, you average out to a rank of 3.5 so no raise for you. That would suck.
Also in support of Sliver’s position, being able to review any business or product is not in the wheelhouse of many people. Reviewing a restaurant is easy. However, I often see reviews which demonstrate the person’s lack of knowledge or unrealistic expectations of a business or product.
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