Quote:
Originally Posted by Snakeeye
Dunno. I know that when Sonic launched in Edmonton, they were broadcasting out of a trailer in Nisku because they were paranoid about another station switching formats and undercutting them. (I suppose they were watching the hip-hop war in Calgary.) They didnt exactly have the newest and best equipment at the start either.
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It's really all about the transmitter. I am not sure where X is transmitting from but Sonic picked a great arrangement. I believe they are outside of the city limits on Stoney Plain road. This transmitter allows them to reach south of Red Deer and past Whitecourt on a good day. X was probably in such a rush to get on the air that they cut some corners to do so. Keep in the mind the owners don't have existing radio entities in Calgary and didn't have any infrastructure to "borrow" from. They are essentially starting from scratch...so it takes time to get things sounding proper. I've been back in Calgary for the past few days and have already noticed a big upgrade over how they sounded over the holidays. They still have some work to do though.