It's a little misleading to say "the model is sold on the Flames." Elo isn't really a model in the sense that it's tracking some underlying drivers of results - it's literally just a number that goes up when you win and down when you lose, so it's more of a description of the past than a predictor of the future.
Fun fact: Elo isn't an acronym, it's actually a guy's name: Arpad Elo was a physics professor who invented the rating system to use with Chess.
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