Quote:
Originally Posted by Canadianman
I suppose this would be true if there were no competitors to JD. As it stands, JD cannot control prices. If they increase their prices, it seems likely that some people will buy substitute products.
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People are extremely loyal to their color, especially in the agricultural area. Green, red, orange, etc.
And once you’ve bought the tractor/harvester/bailer/etc, you are going to have to service it, generally using parts from the same company that made the product.
So, in that respect, Deere does control prices.