It also allows them to rehash old villains/heroes without it feeling like they’re just redoing the same crap they’ve already done.
If Marvel tried to introduce a new goblin, doc ock, lizard etc, it would feel stale because we just saw them in movies not that long ago.
Bringing back the old ones works well to avoid that. Plus it’s fan service to the people who liked the originals.
DC is doing the same with Keaton Batman. Except he’s aged a lot so I’m not sure what the plan is there.
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