Quote:
Originally Posted by Ayrahb
I understand these companies to a certain extent--most of them really didn't want the change and now can shoot themselves in the foot making hasty marketing decisions.
Telus probably has a lot to lose with residential customers who can also switch their numbers to wireless. And in defense of Telus, I just noticed that they do have something on their PCS page.
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Ah yes, but nationally Bell has more to worry about as they're the home phone of the East. What we expect is a big jump in churn right away and then it will slow to a trickle. If your contract isn't over right now, you'd end up paying a TLC to move right now, so most people will just wait. It WILL get more competitive but we've been doing all we can to try to stop churn for the last few months so we don't have to worry about it as much. It's the reason for the Future Friendly Promises as well as the Share Plans which are unique in their implementation. It's also the reason we now have In Network National Calling* as well. There are things that Telus has done over the last few months to prepare for an onslaught, but really, there's a reason we have the lowest churn in North America and we don't expect that to change. (Meaning the other companies will lose out worse.)
*For anyone who cares, Telus now has unlimited "In Network" national calling for $15/month. This will give you unlimited Telus to Telus, cell to cell calling across Canada. If that's something you think you might like.