I like what Bobble had to say. I am not in favour of changing the game to attract americans. (For the record I think the games the last two years have been incredibly more enjoyable than in the trap era) They do need to clarify a hook and a hold but otherwise I think the product is exciting and strong in most markets.
However, the marketing is the problem. The average person in the states has virtually no chance of stumbling across a televised game. If you want to find it it is hard. They need to be on ESPN and should give them the content if necessary to get 2-3 games a week on the network. If they carry it they will cover it. Also, if ESPN is paying attention the other media will also.
Who is the director of marketing for NASCAR? Hire him/her. Or their assistant.
Don't change the game market it.
Why care? The CFL.
If we want a tiny "minor league" team with Cdn teams and a few buffalos then we will be on par with the CFL. I think we can give the majors a run. Americans love basketball and the rules, philosphically, are very similar to hockey and hockey is a much faster game.
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