This is interesting... Swedish club Brynäs IF.
Quote:
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On 3 June 2014, the club also signed a five-year contract with Gävle Municipality (expiring after the 2018–19 season). The municipality acquired the naming rights for the club's home arena and renamed it Gavlerinken Arena.[3] The latter collaboration also meant the municipality would pay the club to play with ad-free jerseys, starting in the 2014–15 season, as the only SHL team.[4]
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Maybe the City of Calgary can sponsor the Flames?