If you read the article, it makes pretty specific links between the rise in cases and the prevalence in infected drug users (particularly Meth).
IMO this would blunt the effectiveness of straight educational or awareness campaigns- these people are, largely, already risk takers engaging in some of the most questionable drug use possible.
Not offering any solutions, just an observation. But I think this is a symptom of a larger problem.
Edit: it's also very sad as the rise includes a steep rise in the amount of congenital syphillis cases (babies getting it from Mom) which are entirely preventable with proper prenatal testing and care (standardized.) So a large part of the rise of cases is attributable to people who arent even going to the DR when they're pregnant. Anyways, it's clearly part of a societal rift.
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