Quote:
Originally Posted by FlamesAddiction
What's the downside for the IOC or IIHF to allow the NHL to use footage or have their branding as part of the tournament? The downside of not having NHL players involved seems obvious, but nothing jumps out at me on the other side of the argument.
I honestly couldn't care less if NHL players go, but clearly having them go benefits the Olympics more than the NHL, the latter of which actually stands to lose out by disrupting the season and teams possibly having their assets harmed.
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The downside for the IOC is that it waters down the monopoly they have on Olympics footage.
Networks pay a lot of money to be the exclusive broadcaster for their respective countries. If others can provide the footage, the value of the media rights to the Olympics becomes less.