Fitting changes club configuration by a degree or two. Changes in your body between sessions can make that much difference, or more. 95% of players can play standard-standard and be quite successful. Unless you're an advanced player, the variations in your swing and body between sessions will counteract any advantage a fitting provides. One area where it may provide benefit is the mental aspect. If you believe the fitting will make you a better player, then go for it. Every little bit of mental boost will help. But remember, it's the carpenter, not the tool.
To Cuz's point about having your lofts and lies changed, most clubs on the market today are not designed to be bent. Cast clubs are not made from a metal that is designed to be bent. To make cast clubs hot metal is poured into a form and then cooled which creates a metal that is hard and doesn't bend. It will actually fracture many times before it bends. In fact, trying to bend a cast club can cause catastrophic damage to both the club and the loft/lie machine, which is why you are trained to not bend cast clubs. Some places will try, but the metal will many time fracture, or return to the state it was prior to a bending session. Forged clubs are designed to be bent because they are created by pounding metal into a form. The metal is softer and was designed to be worked. All forged clubs will require adjustment from time to time, but only after thousands of impacts. Again, most players will not even notice the difference between a club that is a degree or two out of spec, as most players do not hit their yardages with any consistency.
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