I think that something people often forget about these things while they’re busy hand wringing is just how extremely common these reactions are on Twitter and how rarely anything is done about it. Like maybe you all aren’t on Twitter so you think the mob just hand selects a victim, destroys their career, and then moves on to the next career they can destroy. Unfortunately, the “mob” reacts to literally everything. Every day, there is new drama, someone misspoke, someone is a racist, whatever whatever etc. 99% nothing happens. Why? Because most companies don’t actually care what Twitter thinks. Why? Because most companies don’t rely heavily on the public perception of their brand from millennials and a few gen x folks. Some do, sure. Chances are, you can post whatever crazy nonsense you want on Twitter and nothing will ever happen to you, even on the off chance a group of people hate it. Why did this guy get fired? Because his job, as minor as it is, is higher profile than 99% of the jobs in North America. That’s the game you play in that space. Most of you who are freaking out need not worry, you’ll never be high profile enough for this situation to ever matter to you.
Signed:
- OBC President, Charles Manson
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