So apparently the upcoming What if... ? Marvel series is canon. It is taking place in the newly created multiverse. There is also going to be a season 2. Season 1 will have 9 episodes all averaging around half hour (each episode seems to take place in a different universe). Debuts August 11th.
One of the producers has hopes that some of these alternate universe story lines will spin off into live action series as well.. quoting that some of these alternate time lines became part of the main timeline in the comics:
Quote:
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"All you have to do to prove that is look back at how many stories from the What If...? comics ended up in the main continuity of the comic universe," What If...? executive producer Brad Winderbaum told Inverse. "My prediction is a similar thing could happen on the cinematic side as well."
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Either way, it has peaked my interest. I initially thought of it as just a series of shorts that was kind of neat but not necessary, similar to the 52 run that DC did a while back... but it being part of the canon and a sort of continuity in the Marvel universe story is actually very cool.