I always wonder if broadcasters make any demands/pressures on the league when finalizing deals like this. Nothing on paper, just before the final handshake is done, I could see ESPN saying something like “we’ll pay this much but you have to make the game more entertaining so we can sell it.” For example… ESPN might want the reffing improved or the review process sped up or altered. They also may not like that teams that go deep in the playoffs don’t seem to have as many superstars that they can market (with the exception of Tampa bay of course).
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