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Old 06-25-2021, 11:45 PM   #2479
jayswin
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Quote:
Originally Posted by CliffFletcher View Post
An issue with a lot people on the radio these days is they don’t have radio voices. Strong, clear, emphasis in the right place. Broadcasting programs used to include speech and vocal classes, and even with training a lot of students could not cut it. In the last six or seven years, having a ‘broadcasting’ voice seems to have been discarded as a job qualification. Maybe the decline in the industry means employers can’t be choosey. Or maybe audience expectations have changed and it’s not important anymore. But there has definitely been a decline.
You're totally right. Although, I think it's definitely the gutting of the industry and paying next to nothing that has eroded excellent radio voices more than a lack of emphasis on it. We're just entering an era where being on TV and radio on most stations/networks is for people willing to work for less, not for the top talent.

The top talent will be working regular jobs in other industries, going forward.
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