It always amazes me how many people drink absolute crap. Any time that I've talked someone into investing in a better bottle, their consumption goes way down. It's not about the expenditure, most times you actually spend less on getting something good and then drinking less of it. It's more about enjoying the taste and texture of the product. Moving away from getting wasted being the goal is a big change.
I haven't been drunk in years. I do drink tasty beverages, and rarely even get to the 'buzz' stage. The initial calming effect, and enjoying a complex wine, whiskey or gin is not a bad place to be.
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"By Grabthar's hammer ... what a savings."
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