In my opinion, I think the Oilers are going to dominate the fan numbers when you look at the older demographics, which a lot of people have alluded to as far as their earlier entrance into Alberta and the championships they won. However, if you start to look at the younger demographics, I'd bet that the fan numbers are a lot more comparable. Both teams have done an awful job of marketing to younger generations (as the NHL has done as a whole) and lack any recent success to build momentum off of. Slight edge to Edmonton for the McGomer effect, but apathy towards hockey is province wide and growing.
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