If we have learned anything about the entire RSN NHL rights contract it's that the network really, really depends viewership to offset the monumental investment. The narrative changes because the Sportsnet really needed McDavid to go deep into the playoffs. The Jets (tbh Flames as well) just aren't compelling to the average Canadian viewer. McDavid brings in TV viewers. I sure hope the Jets can avoid any controversial plays against the Leafs in the 2nd round as as you just know RSN and most of Canadian media will badly want the Leafs to win that series.
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