I'm pretty sure its a Molson Canadian commercial. After it is played they do the "this period is brought to you by Molson Canadian" thing before the puck drops.
Really frustrating commercial. I don't mind the storyline commercial that keep you in suspense, but in order to do that I believe it they have to be quick. If people don't know what the product is and they go on for this long and this often people either begin to lose interest or get annoyed.
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