Quote:
Originally Posted by Mazrim
I'm not really sure how a kid living in North America is supposed to become a fan of one of the big 4 sports here these days. The prices are way too high for them to attend games unless their family is well off. They could go see junior games but will that translate to the big leagues later?
If your family is cord cutting, then the chance of seeing a random game on TV is gone unless your parents already pay money specifically to watch the games. Social media is good at sharing bits and pieces, except when they get copyright claimed by the leagues. I just don't see how you can grow the game in youth demographics like you did 20 years ago.
The valuation of the media deals is growing because it's one of the few places left for appointment viewing, so it's stable advertising revenue. The leagues can keep raising prices for tickets because the established fan base (which is only getting older except for the NBA) can afford it, but can they keep getting away with it? At some point the financial capacity of their fans will max out and there will be no one coming up behind them willing to spend that kind of money.
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I feel like this is how kids consume sports more than ever. And people spend their money in different ways now too. Branding, apparel, other licensed content.
I could see attendance at live events going down, or at least not growing, tey money coming into the sport continues to increase.
IMO we are still a ways away from decreasing popularity, and maybe the traditional metrics of measuring interest need to change.