I would just go with price and switch regularly.
You as an individual don’t have enough claims experiences to form an opinion on how good or bad on average an insurance company is.
You also don’t know the number of customers an insurance company has so it’s impossible to compare numbers of positive or negative reviews
Therefore since it is not possible to differentiate between the quality of insurance company I would just follow price.
Possibly an insurance broker would have a wide enough number of dealings with i Iran regarding company to offer real advice but everything else is just anecdotal.
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