"We have great numbers, we are healthy and have a desirable product, and therefore we will price out the lower and most of the middle class from attending more than a couple games a year, and cater to the business world and high earners, that's where the revenue is!!".
Wait, why is the next generation not interested in our product? And why are half the people in the current generation that follow our sport not buying tickets?!! This is so confusing!!!
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