Quote:
Originally Posted by btimbit
FreshCo is an eastern thing expanding out west. They're all owned by Sobeys so this is really just a re-branding/renovation. Think of it as their discount brand I guess.
Edit: Guess you knew all this since it's in the article, haha. Nevermind me
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Makes sense for the Brentwood location, right beside the university so is probably a draw for students who would be more attracted to discount brands.