Not surprising, the NHL is a business first and making money is their primary objective.
My one and only gripe with advertising on equipment is the clashing logos. I hope the NHL is smarter about who they partner with rather then just taking top dollar. The Flames and the scotiabank logo for instance fits like a glove, not so much with the Maple Leafs. Make better partnership decisions. No McDonalds or burger kings and etc that can cheapen the brand. Be smart NHL.
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