Quote:
Originally Posted by kukkudo
People keep forgetting that Rogers is the machine behind everything. McDavid prints massive money everyone just needs to get used to it.
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Does he though? I could see if he played for a team with a league-wide fanbase and international appeal, like New York, LA, Montreal, or Toronto. But languishing in Edmonton, has he really increased total viewership and ad revenue that much? I would love to see the evidence if that is true.
No doubt the directive comes from Rogers directly, but I think it's more a case of them trying to wag the dog more than anything else.