Quote:
Originally Posted by zarrell
The idea that moving to American football will somehow attract the younger fans is rather short sighted.
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I don't think anyone is saying that.
What people are saying is this: joining forces with a company that has deep pockets, and boasts one of the most successful people in the history of the entertainment industry... could bode well for the CFL's efforts to grow its fan base, especially among younger fans. The marketing opportunities here are far beyond anything the league has had access to in the past.