It's SN towing the NHL marketing line. McHerpes is the face of the league like it or not. And as such I thoroughly believe it's the hockey media's job to over saturate the leagues hottest commodity. We've seen this for decades, its an old formula.
Previous era over saturated athlete coverage:
Gretzky
Lemieux
Lindros
Crosby vs. Ov and 99 times out of ten it was only about Crosby. It was disgusting.
End of the day, we hate it more because he is an Oiler.
But really, as far as Canadian media goes, if it's not Toronto you'd never hear about it. Just imagine if he was a Leaf.
Anyhoops, Cassie is fine but I also think she's doing her job in over celebrating the holy annointed one. It's in the job description.
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