It's the coaching.. which is the direct responsibility of the GM.
Under Geoff Ward this team is scoring 1.76 goals per game at even strength and it's getting worse the longer he sticks around.. for some context Bill Peters had the same core scoring 2.18 goals per game at even strength. Hell even Hartley managed to scrounge up more even strength production (1.87) with considerably less to work with.
Ward and Gulutzen had this team playing similar brands of hockey and producing at nearly identical levels. Treliving needs to be held accountable for selecting these coaches that do not align with the roster and promote the talent and skillsets of the players he has provided them.
Gaudreau and Monahan's scoring rates at even strength in specific have fallen off in a drastic manner under Ward dropping 0.74, and 0.70 respectively per 60 minutes. The "shift" this organization attempted to make in order for our top players to become "harder to play against" has completely stifled the creativity and production of the heart of the offense, and as a result it has had a trickle down effect on the bottom half of the roster.
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