TV ratings for all sports have been way down during the pandemic, even though people have been stuck at home watching more streaming content than ever before. Covid has accelerated the decline in popularity of pro sports altogether.
Quote:
America Didn’t Need Sports After All
...Plenty of evidence suggests that sports broadcasts aren’t resonating as well with Generation Z—Americans born after 1996—as they did with previous generations. According to a recent poll, only 53 percent of Gen Zers identify as sports fans. And more troubling for networks that have invested heavily in live sports, Gen Zers are half as likely as Millennials to watch live sports regularly, and twice as likely to never watch
https://www.theatlantic.com/ideas/ar...sports/618157/
|